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Since Twitter bought up Tweetdeck back in May 2011 for £25 million, you’d think that they would take a great app, and make it better, right?

Wrong.

In December 2011, Twitter released a long anticipated “version 1” of Tweetdeck – much to the disappointment of many. Some issues are probably bugs, but some are features that have been simply removed, against all logic and reason.

The new desktop Tweetdeck is a dumbed-down Fisher Price shell of an app, and I’ve gone back to using the beta version.

Here’s why:

1. No native image or video embedding

In the old Tweetdeck, if you clicked an image link ir video link from a tweet, it would open the image in the app itself. The new version makes all images and videos open in a browser window.

2. @names autofill isn’t the full list of the people you follow

When writing a tweet and you hit the @ key, a dialog box pops up to autofill the twitter handle you were going to write. Great, except the new Tweetdeck seems to only know a select few of the people you follow, rendering it pointless 50% of the time.

3. Facebook connection means you have to see when your friends are playing Farmville.

If you have Facebook connected, (which is handy for cross-posting), you now get every single bloody update from your friend’s feed stuck in with the rest of your tweets. So if one of your Facebook pals is spending their afternoon liking YouTube videos, you’ll get a feed full of cat related links – with no way to (easily) remove them.

4. The feed only loads a selection at a time

Scrolling down the feed in the new Tweetdeck is a pain – it only loads about 15 by default, and stops to load the next 15 when you hit the bottom. It used to be that you could call 100’s by default, so you could scroll down without having to wait. The new Tweetdeck stutters.

5. The settings have been dumbed down

Old Tweetdeck settings:

Old Tweetdeck Settings

New Tweetdeck settings:

New Tweetdeck Settings

Need I say more?

6. No ‘posted via’

Old Tweet, New Tweet

Sometimes it’s handy to know how someone you follow posted their tweet. For example, the tweet above (from the old Tweetdeck), shows that Jon posted the tweet from the Uberlife website. Likewise, it will show if someone posted using Twitter on the iPhone, the main Twitter website, or even another Tweetdeck client. Not anymore! The new Tweetdeck won’t tell you how someone posted their tweet, presumably to prevent an outbreak of zombies, or something equally as ridiculous.

7. No follower count below friends

Also in the above image, you’ll notice that in the old Tweetdeck, you could see how many followers a user had – a handy indicator when you’re monitoring how well your content is doing virally. Its nice to know when someone with a couple of hundred thousand followers sends out a tweet about something you’ve created.

8. Old style RT has gone

By default, the old Tweetdeck let you automatically add RT @ if you wanted to retweet someone. Now the only options are to slap the whole tweet into quotation marks, or add the RT @ manually. Not a huuuge deal, but still a pain in the arse, and a middle finger to UX.

9. No column filters

Tweetdeck Filters

Tweetdeck was good because you could filter columns/feeds for keywords, meaning that if you wanted to see which of the people you follow were talking about ‘design’ for example, you’d just pop it into the bottom of the column and it would show you everyone mentioning ‘design’ in their tweets. This option was removed from the new Tweetdeck too.